Do you really need a business card maker when new connections are a click away? While exchanging contact information via social media or email can be convenient, it is also extremely impersonal. Real relationships begin with eye contact and a handshake, and are cemented with a physical business card. Having your actual physical card in their wallet or drawer automatically raises your perceived value as a contact.
Why business cards still matter
Even if you haven’t experienced the following scenario, I’m sure you can imagine it. You are at a networking event, having a great conversation with a prospect. It’s time to exchange your contact details, but your phone battery is dead. The only solution is to ask for a pen and a napkin, and write down your interlocutor’s email and phone number. Doesn’t sound very professional, does it?
Although people are shifting increasingly to digital communication, real professionals still exchange business cards. These small pieces of paper, plastic, or whichever material you prefer, can send a crucial message to the people around you.
Business cards show that you take your business seriously. If you took the time and effort to make cards with your contact information, you are likely to put much more effort in your business relations. Business cards also show that you are always prepared for the opportunities that random encounters with different people bring.
Apart from your name and contact details, the business card should contain your position and skills, too – even if the people that have your business card don’t need your services at the moment, they may know someone who does. This is how you can use your business cards for referrals.
Your business card can significantly improve the first impression about you and your business. The more memorable your business card is, the better the image it communicates about you. Even though high quality creative business cards may cost more, they are definitely worth the investment.
Good business cards can be great icebreakers and very effective direct marketing tools. If you create a little piece of art out of your business card, people will naturally want to learn more about you and your business. Moreover, they will be happy to show it to other people, too. This way, you can indirectly reach to prospects that you may never reach otherwise.
DIY vs professional business card production
The only thing worse than not having a business card is having a low-quality business card. If you hand out a business card that is produced on low quality paper or card based on a bad design, it will hurt your image. Therefore, you need to pay special attention to your business card production. The big question here is – should you make use of your creativity and make your own business cards or leave the matter to professionals?
DIY business card production is a good opportunity for small businesses to produce cards at low costs. It is also suitable for freelancers and people who want to have their contact details printed. DIY business cards give you the opportunity to express your creativity. However, there is a risk that comes with these types of cards since it’s very hard to match the quality of paper, design and print that professionals offer.
If you print your business cards on a small personal printer, it may easily smudge the ink and ruin your project. Even if you use a large printer, you need to make efforts to have smooth edges along each side of your business card. Otherwise, the card will appear fine, but it won’t feel that fine when you hold it between your fingers.
Another major aspect of business cards is the card design. You may have creative people in your team, or be creative yourself, but there are some design practices that you need to know. Otherwise, your business cards may not end up looking as professional as you need them to be. If you don’t pay attention to the design of your business cards, they may look bad even if you print them using the best printer there is.
If you have a big budget, you can leave your business card design and production to professionals and avoid the aforementioned risks. Professionals will help you come up with an attractive business card design and make sure everything is in place. However, you need to be prepared to spend a lot more money if you want professional designers to take care of your business cards. Alternatively if you’re more budget conscious, consider doing your own design.