Emma Isaacs, founder of Business Chicks has written 370 Christmas cards this year. Photo: Supplied
E-cards are an "absolute no, no" for Emma Isaacs, the founder of business networking group Business Chicks.
Despite running a multi-million company which now straddles Australia and the United States, Isaacs has already found the time to hand write over 370 Christmas cards this year.
Nothing says I couldn't care less about you [more] than an e-card.Emma Isaacs
"It takes a heap of time but there's nothing better to invest your time in, " Isaacs says. "Our business at Business Chicks is people and its relationships and I think you should never lose an opportunity to connect with people and be networking and build a relationship and reach out and thank people and be generous. We are all busy and we all have no time."
"I delete them when I get them, " she says. "There is no thought and no time. I'd prefer if you didn't send anything rather than send an e-card. Nothing says I couldn't care less about you [more] than an e-card."
The e-card boom
Isaacs hand-written approach is in the minority with research conducted in 2014 by Australia Post suggesting consumers sent around 18 million more e-cards last festive season.
An Australia Post spokesperson says the research shows Australians are still spreading Christmas goodwill but changing how they do it
"It was the first year we have really seen e-cards take-off, with fewer Christmas cards sent than ever before.
"In the past five years we have seen a 45 per cent decrease in the number of Christmas cards sent across the country, and we expect this decline will continue as people look to email and electronic greetings to keep in touch."
The danger of e-cards
Email expert Chee Wong says while e-cards are convenient they don't always make the hoped for impression on colleagues and clients.
"The trend seems to be that we are sending even more e-cards now, " he says.
Wong says there is still a place for Christmas cards sent via snail mail depending on the generation you are communicating with.