Hallmark Cards

1910s

Valentines pre-date Hallmark and were among the first types of cards the company offered. A fire in 1915 that destroyed the company’s inventory of Valentine postcards led to the purchase of printing equipment so Hall Bros. (which would become Hallmark) could begin creating its own Valentines and other cards.

1920s

The decade may have roared, but the invitation to join this lass on the loveseat was shy and sweetly coy.

The color on this and other Hallmark cards through the 1920s and 1930s was applied by hand, until lithography made color printing feasible.

1930s

Rub-a-dub-dub, what’s that in the tub? It’s a washboard, common in households before washing machines were widely available.

Even with patched pants, love prevailed in this Depression-days Valentine.

1940s

“From me, your little sweetie pie, who really, truly loves her guy, ” is the message inside this Valentine from a wife to her husband.

1950s

“Don’t be silly, ” reads the rest of this Hallmark card intended for a loved one serving in the Korean war.

“And ZOWIE, they still do!” reads the message inside of this swell Hallmark Valentine.

1960s

Smoking was cool until the Surgeon General’s office issued its warning in the mid-1960s. No cautionary message about hairstyles of the day, however.

1970s

“…is more nice people like you!” reads the inside of this happy hippie Hallmark Valentine card.

The photo treatment and hairstyles scream 1970s, but the message inside whispers: “With you, I feel beautiful.”

1980s

Hubby was forthright and appreciative in his Valentine expression; the inside of this card reads: “…and in the hall and in the closet and in the den…”

Some of the decade’s leading heart-throbs were on the wish list…

…but it was the frog who came bearing gifts!

1990s

Inside, this card from Hallmark’s Mahogany line continues: “You move through me like a summer breeze, awakening my senses, stirring my emotions, making me feel alive… Your love is like air, and in you, I breathe.” Steamy!

Whether it was “like” or “love”… a new romance or a long-term relationship, “Look, it’s Cupig!” could work its whimsy on a range of 1990s relationships and situations.

2000s

It’s a fairy-tale image in this Hallmark card, with words grounded in the reality of new millennium relationships.

He… she… a parked car… it’s the 21st century version of an age-old theme, set to a popular country tune courtesy of this Valentine Card With Sound.