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Should you send business Christmas cards to clients and customers? Yes!
However, as furthering a relationship is the goal, you don’t want to endanger that relationship by offending the recipient of your business Christmas card.
Here are the ins and outs of choosing and sending business Christmas cards to help you avoid embarrassing Christmas card gaffes.
What Kind of Business Christmas Cards Should You Send?
1) Send only business Christmas cards of high quality.
Quality shows and the quality of the Christmas card reflects on the sender.
2) You should only send handmade Christmas cards if you are an artist.
For the rest of us, sending handmade business Christmas cards only makes us look inept or too cheap to buy Christmas cards.
3) Send only business Christmas cards that are tasteful.
You may think the Christmas card with a naked Santa is hilarious, but this is not the time to try and find out whether your client has a sense of humour. Stick with traditional themes and messages to make the best impression.
4) Be aware of your clients’ religious beliefs.
Not everyone celebrates Christmas. If you know that a client or customer has different religious beliefs, choose and send a holiday card appropriate to the client’s beliefs, or choose and send a holiday card with a more generic holiday theme and message, such as “Happy Holidays” or “Season’s Greetings”.
Inside the Business Christmas Card
- Besides signing your name inside the business Christmas card, hand-write a brief personal message. Don't just write something such as “Happy Holidays” or “Merry Christmas” above your signature; try to extend and personalize the message. For instance, you might write, “Hope 2015 is the best year ever for you and your family, Joe!”
- Using a company stamp makes it convenient to put your business information on the inside of the business Christmas card. Place your company information below your signature.
- If you don't have a company stamp, with your business Christmas card. Because your business card will quickly become separated from the Christmas card when the recipient opens it, it’s a good idea to print the name of your business below your signature as well.
Addressing the Business Christmas Card
- Handwrite the address of the recipient on the card’s envelope. Using computer-generated labels is tacky and makes your business Christmas card look like a mass mailing. (If you have a lot of business Christmas cards to send out, remember that you can get someone else to address the cards for you.)
- Titles should always be used when addressing your cards. Address your business Christmas cards to “Mr. and Mrs. Ken Taylor”, not “Ken Taylor” or “Ken and Sarah Taylor”. Stick to titles rather than professional initials. For instance, if Ken Taylor is a doctor, the correct address is “Dr. Ken Taylor”, not “Ken Taylor, M.D.”.
- If you’re sending your business Christmas card to a couple with different last names, the form of address should be “Mr. Allen Williams and Ms. Alice Smith” if the couple is married. If the couple is not married, their names should be written alphabetically on separate lines as in:
Ms. Alice Smith
Mr. Allen Williams
(Traditionally, the man’s name always comes first in an address unless his wife outranks him or if the couple is not married, her last name precedes his alphabetically.)
Sending Business Christmas Cards
- Properly, business Christmas cards should be sent to the client’s business address unless you know the person socially. If you are sending a card to a person’s home address, you should include the spouse’s name in the address.
- The trick to sending business Christmas cards is sending them in time to arrive during the holiday season. For cards that are being sent locally or nationally, December 15th is a convenient cut-off date for having your cards in the mail. If you’re sending business Christmas cards internationally, they’ll have to be in the mail much sooner.