Holiday cards can help your business more than you know.
One year I was in tears, literally, because I was spending the day before Christmas Eve driving around town delivering holiday cards to my clients instead of enjoying my own kids. I was ready to walk away from offering them to ANYONE.
I even vowed never to sell holiday cards again. But then, after I stepped away, I got clarity on why holiday cards are important in building a photography business.
Here are 3 reasons why I think every professional photographer should be selling holiday cards to every single client.
Reason 1: Create buzz
When you create buzz around your business, you’re benefiting from one of the most powerful forms of marketing around — “word-of-mouth.”
How powerful is word-of-mouth marketing? Well, according to a Nielsen study, 84% of consumers reported taking action based on a personal recommendation. That makes sense since we generally buy new products and services from businesses our friends and family trust because we value their opinions, right?
And when you get a client gushing over you and your products, it’s like hiring the best sales person in the world — FOR FREE!
Your holiday cards are the perfect product to create a healthy buzz for your business.
By their very nature, holiday cards get passed around and shared with the people who mean the most to your clients. When friends and family of your clients see those beautiful holiday cards, they’re naturally going to want them too!
I love to go to a client’s home during the holiday season and see a mantle full of holiday cards that we’ve created. I especially love this energy being in my market going into the slower months.
So go create a buzz in your market by selling holiday cards so your best clients can talk about and gush on you.
Reason 2: Generate extra revenue
We know that this is the time of year where our clients absolutely need holiday cards. It just becomes a question of where they’re going to get them.