Valentines email

The average American spends about $142 on Valentine’s Day, according to the most recent survey from the National Retail Federation (NRF). All totaled, $189 million exchanged hands last year, an all-time high, according to the NRF. With revenue like that at stake, businesses should get into the loving spirit.

We’ve put together a list of 45 Valentine’s email subject lines that your subscribers will love. Plus, you’ll find subject line tips and some examples of great emails that your business can mimic.

B2C Valentine’s email subject lines

1. Guess: The secret to your sexiest Valentine’s Day yet
2. Shutterfly: Personalize your Valentine’s Day gift
3. Moovly: Create a Valentine’s Day video in a snap
4. Sephora: Looking for the perfect Valentine’s Day gift for him?
5. Birchbox: Valentine’s Day treats for you and yours
6. Guess: Join us for a sexy special event
7. Ink Cards: 6 HOURS LEFT to send cards in time for Valentine’s Day delivery
8. La Mer: Happy Valentine’s Day: enjoy a free sample
9. Birchbox: Last chance to gift Birchbox this Valentine’s Day
10. Nordstrom: Valentine’s Day gifts for her and him
11. Steve Madden: It’s love ❤
12. Birchbox: This Valentine’s Day, think inside the box
13. Target: Sweet deal on Valentine’s Day gifts + in store pickup
14. Nordstrom: Valentine’s Day gifts for the loves in your life
15. La Mer: A last-minute miracle for Valentine’s Day
16. Guess: Let us set you up this Valentine’s Day
17. La Mer: Seal it with a kiss: The lip balm for Valentine’s Day
18. Orbitz: Deliver your Valentine’s Day gift in person
19. Southwest: We’re in ❤ with these hot February fares
20. Anthropologie: Show your love with these great gifts
21. J. Crew: Ditch the chocolates and check out these gift ideas
22. Nordstrom: Gifts your Valentine will love – for less
23. Orbitz: See the ones you love, hot fares for Vday
24. De Beers: Find the perfect gift for Valentine’s Day
25. Bass Pro Shop: Unique gifts for a unique Valentine
26. LuLu: ★Be mine! Our Valentine’s shop is open★
27. Touch of Modern: A Valentine’s Day gift guide you want to open
28. Williams-Sonoma: XOXO Valentine’s Day favorites are here
29. Jelly Belly: Sweets for your sweet
30. FabKids: What will you wear this Valentine’s Day?
31. Stoneberry: Heat up this Valentine’s Day with a sale on heaters
32. Costco: Valentine ✓. Gift ✓. Now get everything you need for dinner
33. Uncommon designs: Bright designs for your bright love
34. The Watchery: Time for love. Get these deals before time runs out
35. One Kings Lane: Silky sheets and sweet dreams for Valentine’s Day

B2B Valentine’s email subject lines

36. WordPress: Aren’t in love with your website? Make a change
37. Leo’s Tax Service: Get your taxes filed by Valentine’s Day
38. Commercial Cleaners: Book before Valentine’s Day and Get $50 off
39. Buffalo Web Creators: Nothing says romance like website design
40. Marketing4You: Why we love our customers

Nonprofit Valentine’s email subject lines

41. SOS Children’s Villages: Share your love this Valentine’s Day
42. The Trust for Public Land: 7 Places to steal a kiss this Valentine’s Day
43. Austin Humane Society: Your furry Valentine
44. Ronald McDonald Charities: Share the love this season
45. United Way: Send a Valentine that sends a message

Optimize your subject line for your subscribers

A subject line should compel a subscriber to open the email. You have to choose your words wisely, especially since you don’t have a lot of room. Most subject lines are about 50 characters, so your word selection is crucial. Get familiar with the email clients and devices your subscribers are using to view your email messages so you can optimize your subject line length for them. You can see this information in Campaign Monitor in the Campaign Reports section under Email Client Usage.

Here’s an example from our own Newsletter subscribers:

Understanding that many of our subscribers are viewing our newsletter in Gmail and on iPhones would indicate we should optimize our subject line length to between 41 characters (portrait view on an iPhone) to 70 characters for Gmail.

Show the love

It might seem obvious, but you should mention the holiday in your subject line or use words that are associated with it. You’ll notice most of the subject lines above use the phrase ‘Valentine’s Day’ or words that coincide with the holiday like ‘love, ’ ‘sweet, ’ ‘romance’ or ‘kiss.’