
The average American spends about $142 on Valentine’s Day, according to the most recent survey from the National Retail Federation (NRF). All totaled, $189 million exchanged hands last year, an all-time high, according to the NRF. With revenue like that at stake, businesses should get into the loving spirit.
We’ve put together a list of 45 Valentine’s email subject lines that your subscribers will love. Plus, you’ll find subject line tips and some examples of great emails that your business can mimic.
B2C Valentine’s email subject lines
- Guess: The secret to your sexiest Valentine’s Day yet
- Shutterfly: Personalize your Valentine’s Day gift
- Moovly: Create a Valentine’s Day video in a snap
- Sephora: Looking for the perfect Valentine’s Day gift for him?
- Birchbox: Valentine’s Day treats for you and yours
- Guess: Join us for a sexy special event
- Ink Cards: 6 HOURS LEFT to send cards in time for Valentine’s Day delivery
- La Mer: Happy Valentine’s Day: enjoy a free sample
- Birchbox: Last chance to gift Birchbox this Valentine’s Day
- Nordstrom: Valentine’s Day gifts for her and him
- Steve Madden: It’s love ❤
- Birchbox: This Valentine’s Day, think inside the box
- Target: Sweet deal on Valentine’s Day gifts + in store pickup
- Nordstrom: Valentine’s Day gifts for the loves in your life
- La Mer: A last-minute miracle for Valentine’s Day
- Guess: Let us set you up this Valentine’s Day
- La Mer: Seal it with a kiss: The lip balm for Valentine’s Day
- Orbitz: Deliver your Valentine’s Day gift in person
- Southwest: We’re in ❤ with these hot February fares
- Anthropologie: Show your love with these great gifts
- J. Crew: Ditch the chocolates and check out these gift ideas
- Nordstrom: Gifts your Valentine will love – for less
- Orbitz: See the ones you love, hot fares for Vday
- De Beers: Find the perfect gift for Valentine’s Day
- Bass Pro Shop: Unique gifts for a unique Valentine
- LuLu: ★Be mine! Our Valentine’s shop is open★
- Touch of Modern: A Valentine’s Day gift guide you want to open
- Williams-Sonoma: XOXO Valentine’s Day favorites are here
- Jelly Belly: Sweets for your sweet
- FabKids: What will you wear this Valentine’s Day?
- Stoneberry: Heat up this Valentine’s Day with a sale on heaters
- Costco: Valentine ✓. Gift ✓.
Now get everything you need for dinner
- Uncommon designs: Bright designs for your bright love
- The Watchery: Time for love. Get these deals before time runs out
- One Kings Lane: Silky sheets and sweet dreams for Valentine’s Day
B2B Valentine’s email subject lines
- WordPress: Aren’t in love with your website? Make a change
- Leo’s Tax Service: Get your taxes filed by Valentine’s Day
- Commercial Cleaners: Book before Valentine’s Day and Get $50 off
- Buffalo Web Creators: Nothing says romance like website design
- Marketing4You: Why we love our customers
Nonprofit Valentine’s email subject lines
- SOS Children’s Villages: Share your love this Valentine’s Day
- The Trust for Public Land: 7 Places to steal a kiss this Valentine’s Day
- Austin Humane Society: Your furry Valentine
- Ronald McDonald Charities: Share the love this season
- United Way: Send a Valentine that sends a message
Optimize your subject line for your subscribers
A subject line should compel a subscriber to open the email. You have to choose your words wisely, especially since you don’t have a lot of room. Most subject lines are about 50 characters, so your word selection is crucial. Get familiar with the email clients and devices your subscribers are using to view your email messages so you can optimize your subject line length for them. You can see this information in Campaign Monitor in the Campaign Reports section under Email Client Usage.
Here’s an example from our own Newsletter subscribers:
Understanding that many of our subscribers are viewing our newsletter in Gmail and on iPhones would indicate we should optimize our subject line length to between 41 characters (portrait view on an iPhone) to 70 characters for Gmail.
Show the love
It might seem obvious, but you should mention the holiday in your subject line or use words that are associated with it. You’ll notice most of the subject lines above use the phrase ‘Valentine’s Day’ or words that coincide with the holiday like ‘love, ’ ‘sweet, ’ ‘romance’ or ‘kiss.’
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